…Ready For It? In Our Wildest Dreams We Didn’t Expect Young Women’s Interest in the NFL to Surge
Picture a NFL fan. You probably imagine a young man wearing a jersey, maybe holding a beer, and yelling at…
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Featured Reports for test by Ayesha
this is my testing!!!!!!!
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“Eco”-nomics: The Business Case for Going Plant-Based
These days it seems like vegan is the new black, from Dunkin Donuts releasing 40 plant-based flavors to Michelin-starred Eleven…
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“The Bear” Effect: Media’s Depiction of Cities and Public Perception
The trend of most settings in media being a generic city is going out of fashion. The success of TV…
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“The Future Majority” and How it will Reshape Brand Loyalty
Black, Latina, and AAPI women 40 and under — as well as LGBTQIA individuals in the same age range —…
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“The Return Of Touch”; Federal Student Loan Borrowers & The Credit Fallout; Working Parents Prioritize Child Care Benefits; Marketing Leaders Are Pivoting
“The Return Of Touch”: Consumers Want More IRL Brand Engagement – Quad-Harris Poll The Harris Poll’s Thought Leadership team in…
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“Back Is Best” for sleeping babies, but not for birthing moms: The critical need for better education on birthing positions
Birthing is a profound experience that leaves a lasting mark on a mother’s life. How it is approached can significantly…
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In The News
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Super Bowl ads—what viewers want and don’t want from brands in 2026 commercials
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Audiobook listeners fall hard for romantasy
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Fans Want Sports That Feel Shorter, Fairer, More Social: Harris Poll
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Marketers are misreading the Olympics
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Gen Z isn’t quiet quitting. They’re side hustling
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2026 hiring outlook improves, but skills and AI are primary hurdles
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America’s 15 richest billionaires got $1 trillion richer as the affordability crisis became a top concern in 2025
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Middle managers are getting laid off—but their role is ‘more important than ever,’ says leadership expert
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Nearly half of Americans believe their financial security is getting worse, poll finds
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A noteworthy sportswear and luxury collaboration strengthens both brands
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As companies try to implement diversity and inclusion initiatives, employees of color continue to struggle with systemic challenges…
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